Outrage marketing sucks
Why did I choose this Substack platform?
I was camped in the Kalahari desert in a huge game park. Apart from the two of us, there was not another human being within 200km of us. My mobile phone had not clocked a signal since we left Gaborone. We had cooked dinner on an open fire, and the beauty of the Milky Way stretching across the dark sky was incredible. It was pitch black.
Many people find…
